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Illuminating Universal Primer is a unique vitamin-rich essential that smooths, hydrates, and revitalizes while preparing the skin for long-lasting makeup wear. This rich water-based combination of Vitamins B, E, and C nourishes the skin to visibly improve the appearance of enlarged pores, uneven tones, and fine lines. 

Energized with a strong Vitamin Complex and Hyaluronic Acid this serum creates the perfect canvas for makeup application. We love it as is silky, it’s weightless, and naturally hydrates controlling oil for a pearlescent finish.  Infused with skin-softening apricot essence, this lightweight primer optically perfects skin, diffusing the look of pores and imperfections. Leaves skin with a smooth, even texture.




  • Preps skin with vitamins for longer-lasting makeup.
  • Deeply hydrates to visibly tighten, brighten & plump.
  • Minimizes the appearance of pores, fine lines & wrinkles.
  • Improvement of skin’s own water management system.
  • Controls excess oil production to reduce shine in the T-zone.
  • Reinforces skin barrier function by significantly stimulating the production of skin proteins. 



  • Hyaluronic Acid: keeps the skin moisturized and radiant. Also acts as an anti-wrinkle due to its capacity to retain large amounts of water, skin stays moisturized and helps to prevent the development of wrinkles, and fills in already present wrinkles to reduce their appearance.

  • Niacinamide: helps to keep skin soft, smooth, and healthy. It also has an anti-inflammatory effect that can help stimulate your skin's healing processes. Deeply hydrating, it helps to keep skin quenched by moisturizing.

  • Vitamin C: even out skin tone and diminishes the appearance of fine lines and wrinkles. This powerhouse ingredient acts as skin-brightening, shielding the skin from the visible impacts of environmental stressors and free radical damage.



Use our Vitamin & Rose Universal Primer as the perfect partner to make your foundation look like skin. Apply it on bare skin, all over the face, or on the high points of it (nose, brow bone, cheekbone, cupid’s bow) to add life and dimension to your complexion. If you’re having a good face day and don’t want to wear foundation, you can still use our primer to liven up your skin.


    Water, Butylene Glycol, Glycerin, Saccharide Isomerate, Sodium Hyaluronate (Hyaluronic Acid), Niacinamide (Vitamin B3), Calcium Pantothenate (Vitamin B5), Sodium Ascorbyl Phosphate (Vitamin C), Carrageenan, Tocopheryl Acetate (Vitamin E), Maltodextrin, Pyridoxine HCl (Vitamin B6), Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Xanthan Gum, Sclerotium Gum, Mica, Citric Acid, Sodium Citrate, Ethylhexylglycerin, Polysorbate 20, Fragrance, Sodium Starch Octenylsuccinate, Potassium Sorbate, Iron Oxides (CI 77491), Sodium Polyacrylate, Cellulose Gum, Silica, Titanium Dioxide.